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POPULAR HANDBOOKS
Collection 3
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Handbook 1
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Topic 2
Inductive, deductive, & abductive reasoning
Collection 6
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Handbook 1
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Topic 1
Why your audience matters when reporting
POPULAR GUIDES
Guide 05
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Conducting Desk Research
Collecting and understanding what’s already known to design more focused research studies
Guide 11
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Using an Analysis Journal
A research artifact created to capture the messiness, patterns, and insights of data analysis
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Library
Toolkit
Library
Learn practical strategies backed by theory to improve every part of your research. Avoid common pitfalls, collect less but better data, and deliver findings that resonate across your company.
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Collection 1
Align
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Collection 1
Align
Recognizing and selecting fruitful research questions to study
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Rethinking Experience Research
4 Topics
Handbook 2
New
Recognizing Fruitful Questions
4 Topics
Collection 2
Recruit
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Collection 2
Recruit
Defining and selecting the Most Informative Participant (MIP)
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Recruiting the Most Informative Participants
4 Topics
Handbook 2
New
Practical Sample Sizes
4 Topics
Handbook 3
New
Improving Recruitment
4 Topics
Collection 3
Design
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Collection 3
Design
Understanding and designing qualitative and quantitative research studies
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Designing Better Studies
4 Topics
Handbook 2
New
Qualitative Foundations
4 Topics
Handbook 3
New
Quantitative Foundations
4 Topics
Collection 4
Collect
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Collection 4
Collect
Using interviews and surveys to collect data
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Conducting Effective Interviews
4 Topics
Handbook 2
New
Designing Better Surveys
4 Topics
Collection 5
Analyze
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Collection 5
Analyze
Breaking down how to analyze qualitative and quantitative data
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Analyzing Qualitative Data
3 Topics
Handbook 2
New
Analyzing Quantitative Data
4 Topics
Collection 6
Deliver
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Collection 6
Deliver
Reporting findings and making recommendations
Description
2 Handbooks
3 Tables
25 Diagrams
Handbook 1
New
Reporting Impactful Findings
3 Topics
With more coming soon.
Collection 1
Align
Handbook 1
Rethinking Experience Research
Topic 1
UX connects the business with people
Topic 2
Defining experience research
Topic 3
How to reframe research for stakeholders
Topic 4
Building your research culture
Handbook 2
Recognizing Fruitful Questions
Topic 1
Defining fruitful research questions
Topic 2
Finding fruitful questions to study
Topic 3
How to recognize fruitful questions
Topic 4
What to do after selecting a question to study
Collection 2
Recruit
Handbook 1
Defining Participants
Topic 1
Why defining a participant matters
Topic 2
How to move from population to sample
Topic 3
Random sampling practical considerations
Topic 4
Maximizing your non-random sampling
Handbook 2
Practical Sample Sizes
Topic 1
The power of the small sample
Topic 2
The cost of large samples
Topic 3
Practical sample sizes to try
Topic 4
How to know if your sample is representative
Handbook 3
New
Improving Recruitment
Topic 1
How to avoid bad recruitment practices
Topic 2
Reworking the participant experience
Topic 3
How to effectively use incentives
Topic 4
How much to pay participants
Topic 5
Building a Recruitment Engine
Collection 3
Design
Handbook 1
Designing Better Studies
Topic 1
How study designs are predictions
Topic 2
Inductive, deductive, & abductive reasoning
Topic 3
How do you study something abstract
Topic 4
Strategies for smarter study design
Handbook 2
Qualitative Foundations
Topic 1
Qualitative research foundations
Topic 2
How qualitative research studies the "truth"
Topic 3
Conducting “good” qualitative research
Topic 4
Strategies for fruitful qualitative studies
Handbook 3
Quantitative Foundations
Topic 1
Understanding Quantitative Research
Topic 2
Hidden "rules" in quantitative research
Topic 3
Crafting better research hypotheses
Topic 4
Using the 4 levels of Quantitative Data
Collection 4
Collect
Handbook 1
Conducting Effective Interviews
Topic 1
When to use interviews
Topic 2
Thinking about interviews beyond questions
Topic 3
Becoming a better interviewer
Topic 4
Leaning into the messiness of Interviews
Handbook 2
Designing Better Surveys
Topic 1
When to use surveys
Topic 2
How to design a more effective survey
Topic 3
How respondents answer survey questions
Topic 4
Connecting survey goals to question formats
Collection 5
Analyze
Handbook 1
Analyzing Qualitative Data
Topic 1
From Qualitative Code to Theme
Topic 2
Categorizing and theming your data
Topic 3
Using theme testing charts
Handbook 2
Analyzing Quantitative Data
Topic 1
How to explore your quantitative data
Topic 2
Describing quantitative data
Topic 3
How to use a significance test
Topic 4
Advanced quant analysis techniques
Collection 6
Deliver
Handbook 1
Reporting Findings
Topic 1
Why your audience matters when reporting
Topic 2
Minimum viable reporting
Topic 3
How to create actionable recommendations
With more coming soon...