Question 1

Did you collaborate with your stakeholders to create the hypothesis?

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Question 2

Did you align on the hypothesis before prepping for your study?

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Question 3

Does your hypothesis have at least one independent variable (IV) and at least one dependent variable (DV)?

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Question 4

Does your hypothesis have a specific, measurable relationship between the IV and DV?

If you increase or see changes in your independent variable, what happens to your dependent variable?

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Question 5

Is your hypothesis falsifiable?

Consider if there's a way to get data to make you reject or disprove your hypothesis. If you can’t reject a hypothesis, it’s not falsifiable. For example, “Apples can create new accounts 25% faster than bananas” isn’t a falsifiable hypothesis because you can’t actually test and reject it. But the hypothesis “Apples contain more water content than bananas” is falsifiable because it can be tested and possibly proven wrong. You can learn more about falsifiability in this video.

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Question 6

Is your hypothesis valuable even if disproven?

Consider what it would mean to find data that rejects or disproves your hypothesis. Would that knowledge still be valuable to you, your stakeholders, or the product?

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Question 7

Is your hypothesis manageable enough to be studied in your current research environment?

• Enterprise users will share more files when the “Share” function is available in the main menu, not tucked in the footer.
• New users will sign-up more often when the “Sign-Up” button is red.
• Requiring admin users to log-in twice to access global edit settings will lead to poorer NPS scores.
• Newer users will take significantly longer than experienced users when checking out.
• Free apps are rated poorer than paid apps in emerging markets.
• Employees will be generate more sales if they can sell in the aisle instead of only at the the physical register.
• As the number of subscribers increase, content creators will spend less time relying to messages from subscribers.
• Admin users will perform the same on a settings quiz as group members.
• Increasing the scroll speed has no effect on app engagement.
• Suburban consumers will spend less at grocery stores when their e-coupons are removed.