$119  $85 USD
13 Handbooks, 18 Guides
Unlock Now
Expansion 2
Expansion 2 of Fruitful is now live!
Learn More
An applied UXR repo used by 100s of teams
Make your UX research irreplaceable.
Get a 25% discount when you join our newsletter:
Don't want to subscribe? Click here to purchase Fruitful at full price.
Expansion 1 comes in
at a glance
Here’s what’s inside.
6 Collections
Our collections capture every phase of the research process
46 Topics
Individual topics to help focus on what matters most
21 Guides
Our tactical guides help get you unstuck and back to research
Dark Mode
Change the entire theme and give your eyes a break
 New Functionality
More features are coming so you can dig even deeper
Automatic Expansions
Our library grows over time and you get it automatically
Got 3 minutes? Our Head of Research walks you through the entire library and toolkit.
See Product Walkthrough
Researchers face similar problems, regardless of scale.

Great researchers think beyond budgets, team size, or tools. PhDs to juniors are using Fruitful to reshape research thinking at their companies.

Always know the next step.

Before, during, and after a study. Never get lost in research again.

46+ RESEARCH topics
Learn how research really works.

Don’t fall into the “More methods!” trap. Discover how to run research that resonates.

Never get stuck.

Call it templates, cheat-sheets, frameworks. But whenever you are stuck, there’s a tactical guide to get you moving.

toggle on dark mode
Work on with lights off.

For those late-night sessions when your ideas need to be brighter than the screen.

updated functionality
Dig deeper into the library.

Introducing search so you can find exactly what you’re looking for. More features coming with every expansion.

automatic expansions
No subscription (hooray).

No recurring payments. A one time payment and you get updates.

The price of Fruitful will increase soon
Unlock & upgrade
your research now
$85 USD
Unlock Now
Not satisfied? 100% refund within 10 days of purchase.
Will you raise the price when you add more guides & handbooks?
Yes, we raise the price with every Expansion. Existing members get all Expansions added automatically at no additional cost so we suggest so you may want to lock in your price now.
Can I unlock this experience for my entire team or company?
To learn about our pricing for teams, please email us at support@appleandbanana.org.
Does Fruitful serve ads or sell my personal data?
No. Fruitful is designed for a clean, accessible experience which means it’s 100% ad-free.

We also don’t sell your email to 3rd parties.

To be more explicit, we make money only on your one-time purchase and that’s it.
What payment methods do you offer?
Right now, we can accept payments from a wide selection, with our default being Credit cards. We also payments from customers worldwide.
• Visa
• Mastercard
• American Express
• Discover
• Diners Club
• China UnionPay
We also can accept the following which require support from our team. If you'd prefer to use a non-credit card payment method, please email us at support@appleandbanana.org.
• Alipay
• Apple Pay
• Google Pay
• WeChat Pay
• Link
Bank Redirects
• Bancontact
• giropay
• Przelewy24
• Sofort
Buy Now, Pay Later
• Affirm
• Afterpay/Clearpay
• Klarna
Bank Debits
• SEPA Direct Debit
• Canadian pre-authorized debits
• ACH Direct Debit
Can I get an invoice?
After purchase, you’ll get a simple invoice from MemberSpace, our membership management platform.

Need an invoice to expense your purchase back to your company? Email us at support@appleandbanana.org
What if I decide this is not for me?
We offer a full refund within the first 10 days of purchase, no questions asked. Please send us an email at support@appleandbanana.org.
Is this a subscription?
No, this is a one-time purchase that automatically gets Expansions (i.e., content and product updates).
Can I ask another question?
Please message us at support@appleandbanana.org for more help.

As a very small team, we appreciate your patience as we get to your question!