$119  $85 USD
13 Handbooks, 18 Guides
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Throughout the year, Fruitful expands with:
new insights, new handbooks, new toolkits.
Research is evolving.
Automatically keep up.
Unlock the Toolkit
Expansion 1 comes in
at a glance
Here’s what’s new.
+1 New Handbook
A new handbook focused on making recruitment easier.
+3 New Guides
Additional guides to help get you unstuck during research.
Search Functionality
A new way to find what you're looking for in the library.
Researchers face similar problems, regardless of scale.

Great researchers think beyond budgets, team size, or tools. PhDs to juniors are using Fruitful to reshape research thinking at their companies.

+1 additional research handbook
Recruiting made reliable.

An in-depth overview on how to find more informative participants faster and get them to (actually) complete studies.

+3 additional research guides
Never get stuck.

Call it templates, cheat-sheets, frameworks. But whenever you are stuck, there’s a tactical guide to get you moving.

new in-product search
Find everything.

Introducing search so you can find exactly what you’re looking for. More features coming with every expansion.

automatic expansions
No subscription (phew).

No recurring payments and no upsell. A one time payment and get updates until December 31st, 2023.

The price of Fruitful will increase soon
Unlock & upgrade
your research now
Unlock the Toolkit
Not satisfied? 100% refund within 10 days of purchase.
Will you raise the price when you add more guides & handbooks?
Yes, we raise the price with every Expansion. Existing members get all Expansions added automatically at no additional cost so we suggest so you may want to lock in your price now.
Can I unlock this experience for my entire team or company?
To learn about our pricing for teams, please email us at support@appleandbanana.org.
Does Fruitful serve ads or sell my personal data?
No. Fruitful is designed for a clean, accessible experience which means it’s 100% ad-free.

We also don’t sell your email to 3rd parties.

To be more explicit, we make money only on your one-time purchase and that’s it.
What payment methods do you offer?
Right now, we can accept payments from a wide selection, with our default being Credit cards. We also payments from customers worldwide.
• Visa
• Mastercard
• American Express
• Discover
• Diners Club
• China UnionPay
We also can accept the following which require support from our team. If you'd prefer to use a non-credit card payment method, please email us at support@appleandbanana.org.
• Alipay
• Apple Pay
• Google Pay
• WeChat Pay
• Link
Bank Redirects
• Bancontact
• giropay
• Przelewy24
• Sofort
Buy Now, Pay Later
• Affirm
• Afterpay/Clearpay
• Klarna
Bank Debits
• SEPA Direct Debit
• Canadian pre-authorized debits
• ACH Direct Debit
Can I get an invoice?
After purchase, you’ll get a simple invoice from MemberSpace, our membership management platform.

Need an invoice to expense your purchase back to your company? Email us at support@appleandbanana.org
What if I decide this is not for me?
We offer a full refund within the first 10 days of purchase, no questions asked. Please send us an email at support@appleandbanana.org.
Is this a subscription?
No, this is a one-time purchase that automatically gets Expansions (i.e., content and product updates).
Can I ask another question?
Please message us at support@appleandbanana.org for more help.

As a very small team, we appreciate your patience as we get to your question!