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13 Handbooks, 18 Guides
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Throughout the year, Fruitful expands with:
new insights, new handbooks, new toolkits.
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Expansion 1 comes in
at a glance
Here’s what’s new.
+1 New UX Research Handbook
A new handbook focused on how to best mix qual and quant methods.
+3 New UX Research Guides
Additional guides to help get you unstuck during research.
Researchers face similar problems, regardless of scale.

Great researchers think beyond budgets, team size, or tools. PhDs to juniors are using Fruitful to reshape research thinking at their companies.

+1 additional UX research handbook
How to actually mix qual + quant.

An in-depth overview on how to mix qual and quant methods, how to analyze that data well, and common mistakes to avoid.

+3 additional UX research guides
Never get stuck.

Call them artifacts, guides, cheat-sheets, frameworks. But whenever you are stuck, there’s a template to get you moving.

automatic expansions
No subscription? Hooray.

No recurring payments. A one time payment and you get updates.

The price of Fruitful will increase soon
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$85 USD
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Not satisfied? 100% refund within 10 days of purchase.
Will you raise the price when you add more guides & handbooks?
Yes, we raise the price with every Expansion. Existing members get all Expansions added automatically at no additional cost so we suggest so you may want to lock in your price now.
Can I unlock this experience for my entire team or company?
To learn about our pricing for teams, please email us at support@appleandbanana.org.
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No. Fruitful is designed for a clean, accessible experience which means it’s 100% ad-free.

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To be more explicit, we make money only on your one-time purchase and that’s it.
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Right now, we can accept payments from a wide selection, with our default being Credit cards. We also payments from customers worldwide.
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After purchase, you’ll get a simple invoice from MemberSpace, our membership management platform.

Need an invoice to expense your purchase back to your company? Email us at support@appleandbanana.org
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No, this is a one-time purchase that automatically gets Expansions (i.e., content and product updates).
Can I ask another question?
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As a very small team, we appreciate your patience as we get to your question!