$85  $60 USD
14 Handbooks, 21 Guides
Fruitful, created by ex-Meta, ex-Slack, & ex-Best Buy alum
Your resource for getting started with UX research
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WHAT YOU GET
40+ lessons & 20+ guides that demystify UX research
46 topics
Individual topics to help focus on what matters most
21 guides
Our tactical guides help get you unstuck and back to research
Dark mode
Change the entire theme and give your eyes a break
FROM PLANNING TO REPORTING
Learn how to un-stuck your research process

Before, during, and after a study. Never get lost in research again.

BUILT FOR WEB
No matter how you work, Fruitful is just a url away

Smartphone? Laptop? Tablet? Living room projector? Fruitful works how you work, and it looks great every time.

GUIDES TO HELP GET YOU STARTED
Interview templates, hypothesis checklists, choosing a method flowcharts, & more

Call it templates, cheat-sheets, frameworks. But whenever you are stuck, there’s a tactical guide to get you moving.

400+ pages of content
Learn from ~10 yrs of UX research experience for $60

No recurring payments (aka this isn't a subscription). A one time payment and you get updates if/when it's warranted.

Buy Fruitful today
Start doing Fruitful research today
 $85 
$60 USD
Buy Fruitful
Not satisfied? 100% refund within 10 days of purchase.
Questions?
Who is Fruitful for? 
Fruitful is an online library of content built to help complete beginners get started with UX research. From study scoping and planning, to data analysis & reporing, your one-time purchase unlocks 400+ pages of UX research content, with 20+ research guides. Buying Fruitful is akin to buying an e-book, but with cleaner, modern design, templates, examples, illustrations, helpful links, and more.
Is this a subscription? No!
Does Fruitful serve ads or sell my personal data?
No. Fruitful is 100% ad-free. And no, we don’t sell your email to 3rd parties.
What payment methods do you offer?
Right now, we can accept payments from a wide selection, with our default being Credit cards. We also payments from customers worldwide.
Credit
• Visa
• Mastercard
• American Express
• Discover
• Diners Club
• JCB
• China UnionPay
We also can accept the following which require support from our team. If you'd prefer to use a non-credit card payment method, please email us at support@appleandbanana.org.
Wallets
• Alipay
• Apple Pay
• Google Pay
• WeChat Pay
• Link
Bank Redirects
• Bancontact
• EPS
• giropay
• iDEAL
• Przelewy24
• Sofort
Buy Now, Pay Later
• Affirm
• Afterpay/Clearpay
• Klarna
Bank Debits
• SEPA Direct Debit
• Canadian pre-authorized debits
• ACH Direct Debit
Can I get an invoice?
After purchase, you’ll get a simple invoice from MemberSpace, our membership management platform.

Need an invoice to expense your purchase back to your company? Email us at support@appleandbanana.org
What if I decide this is not for me?
We offer a full refund within the first 10 days of purchase, no questions asked. Please send us an email at support@appleandbanana.org.
Do you offer group / bulk orders?
To learn about our pricing for teams, please email us at support@appleandbanana.org.
Can I ask another question?
Please message us at support@appleandbanana.org for more help.

As a very small team, we appreciate your patience as we get to your question!