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14 Handbooks, 21 Guides
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at a glance
Here’s what’s new.
+1 New UX Research Handbook
A new handbook focused on how to best mix qual and quant methods.
+3 New UX Research Guides
Additional guides to help get you unstuck during research.
TRUSTED BY BIG TECH, STARTUPS, AND TEAMS OF 1
Researchers face similar problems, regardless of scale.

Great researchers think beyond budgets, team size, or tools. PhDs to juniors are using Fruitful to reshape research thinking at their companies.

new
+1 additional UX research handbook
How to actually mix qual + quant.

An in-depth overview on how to mix qual and quant methods, how to analyze that data well, and common mistakes to avoid.

new
+3 additional UX research guides
Never get stuck.

Call them artifacts, guides, cheat-sheets, frameworks. But whenever you are stuck, there’s a template to get you moving.

included
automatic expansions
No subscription? Hooray.

No recurring payments. A one time payment and you get updates.

Start doing Fruitful research today.
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Use forever.
 $85 
$60 USD
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Questions?
Will you raise the price when you add more guides & handbooks?
Yes, we raise the price with every Expansion. Existing members get all Expansions added automatically at no additional cost so we suggest so you may want to lock in your price now.
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To learn about our pricing for teams, please email us at support@appleandbanana.org.
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No. Fruitful is designed for a clean, accessible experience which means it’s 100% ad-free.

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To be more explicit, we make money only on your one-time purchase and that’s it.
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